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RACHEL RICHARDS DESIGN
The Ridge Connection exists to help students connect to God, connect with people, and connect on campus.
The Ridge Connection is the official campus ministry serving on the Crowley's Ridge College campus.
BRANDING IDENTITY DESIGN
With a modern design, to incorporate The Ridge Connection's traditional roots, even more, was to include earthy colors.
The Ridge Connection desired a modern and sleek logo to appeal to the eyes of their audience. However, they wanted to maintain the traditions created over time with their school. Including the modern take on the tree is how the two visions were merged thus creating the new logo
Along with the primary logo, a secondary logo was desired for legibility purposes on smaller projects.
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