BRANDING IDENTITY DESIGN

Tuscaloosa Warriors wanted a complete rebrand including finalizing their mascot. They decided their mascot will be a spartan but their vision didn't include the normal logo you would normally see a spartan in. By incorporating a "W" with a flat spartan helmet, their final logo will take on a modern look while still maintaining their main objective which is to sport a logo that their students could be proud of while playing their sport.