The visual identity for 12Hundred Place was designed to strike a balance between modern prestige and youthful energy—elevating the brand while remaining accessible to its core audience of college students. The client wanted an emblem to serve as the primary logo, and from there, a complementary vertical and horizontal wordmark were developed. These alternate layouts offer flexibility across applications where a traditional submark might not be the best fit—such as signage, web headers, or branded merchandise—ensuring the brand remains cohesive in any setting. The emblem itself features an abstract triangle, a subtle yet intentional nod to the architecture of the front building. This shape serves as a visual anchor for the brand, helping residents and visitors associate the symbol directly with 12Hundred Place over time.