The brand identity for 7zero6 Apartments was built around a modern, movement-driven concept to reflect the dynamic feel of the space. A custom wordmark serves as the primary logo, where the lines of each letter and number are thoughtfully designed to flow together—creating a sense of energy and cohesion, almost as if the name itself is in motion. The color palette draws directly from the complex’s interior design choices, utilizing a range of neutrals that balance warmth and trendiness. This pairing gives the brand a cool, contemporary edge while maintaining an inviting and livable aesthetic.