RACHEL RICHARDS DESIGN
DESIGN IS THE
SILENT AMBASSADOR
FOR YOUR BRAND
brand identity
WHAT IS
Brand identity is the visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in consumers' minds.
NAILING YOUR
DESIGN
NAILING YOUR BRAND IDENTITY
ACCURATE
DEPICTION
OF WHO YOU ARE
AS A BRAND
1
Branding shows you're serious about the success of your business
4
Investing in your brand maximizes your efficiency
2
Professional branding establishes credibility
5
Professional branding allows you to charge a premium price
3
Investing in your brand allows you to stand out in your industry
6
Brand strategy gives you the tools to attract dream clients
BRAND IDENTITY
WHY INVEST IN YOUR
BRAND IDENTITY CONTENT
Postcards
Menus
Brochures
Invoices/Contracts
Flyers/Posters
Business Cards
Letterheads
Envelopes
Thank you Cards
Signage
Vehicle Designs
T-shirts
DIGITAL
Email Header/Templates
Email Signature/Footer
Facebook Banner
Facebook Profile Image
Twitter Banner
Twitter Profile Image
Instagram Profile Image
Instagram Highlight Images
Social Media Templates
Website
Blog Templates
Product Photography
QUESTIONNAIRE
With every project/branding package, we start with a questionnaire to help you stay focused on building your business and progress in your overall vision through design. My questionnaire consists of questions that ask you to take a deeper look into who you are, what you do, and why it matters.
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Whether you need a simple logo, are looking for a brand strategy or need a tool to help you focus your company’s vision — it all starts here.
REBRANDING
Is the success of your business reflected in the strength of your brand? If you're thinking about rebranding, you've come to the right place.
YOU KNOW YOU NEED TO REBRAND IF...​
​
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Your current logo is outdated
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Your brand has expanded or switched audiences
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You don't connect with your logo or brand identity
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Your brand or logo is too similar to competing brands
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You lack direction with your brand
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Your existing brand assets are of poor quality
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You have a logo but no real visual identity