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Location: Booneville, AR
Services: Brand Identity Package & Graphic Design Services

Reid's Barbecue has been in business for nearly two decades and they have realized that they want to continue their success for the next 20 years. In order to achieve this, they understand the importance of investing in a professional and well-designed brand that accurately represents their delicious food and family-owned business, while also attracting new customers. The original logo and brand are outdated, so their goal is to create a color palette that signifies a strong and established barbecue restaurant, while also incorporating modern pops of color.

In my efforts to create a standout brand in the Arkansas barbecue scene, I incorporated the state's outline around the "AR" in "Barbecue" and added symbolic elements that honor Arkansas. This emblem represents the restaurant's commitment to preserving its heritage while leaving a unique impression.

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