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Location: Fort Smith, AR
Services: Brand Identity Package

The WestArk's Youth Group wanted to rebrand, including changing their name to "The Way." Their goal is to modernize and make the group feel more relevant to today's youth. I recommended using simple design elements and fun colors to emphasize their mission while still maintaining a youthful and fun image. The idea is to create a clean, timeless logo that will remain relevant for years to come by using clean lines and a sans-serif font.

The compass is a clear representation of "The Way" and symbolizes WestArks Youth group's mission. The arrow incorporated in the "W" & "A" is a design principle to keep the eye moving forward, reflecting their Christian perspectives seamlessly.

Brand Colors.jpg
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