The brand identity for Core Counseling Group was developed with intentionality from the ground up—centered on the client’s trust in a thoughtful and strategy-driven process. In a field often flooded with predictable visuals and overused clip art, this brand was created to break away from clichés and establish a fresh, meaningful presence in the counseling space. At the heart of the logo is an abstract symbol built from four interconnecting circles, visually representing the idea of wholeness, connection, and alignment—all central themes in holistic counseling. This subtle yet powerful mark reflects both the “core” of a person and the integrated approach that Core Counseling Group takes toward mental wellness.