Location: Fort Smith, AR
Services: Brand Identity Package

1st Lutheran School approached their rebrand with a desire to honor their rich history while stepping confidently into the 21st century. At the center of the new identity is a cherished hand-drawn image of Jesus—an original piece created for the school years ago. Preserving its significance, the illustration was carefully cleaned up and refined to integrate seamlessly into a modern emblem-style logo that feels both timeless and relevant. Staying true to the school’s original blue, we expanded the color palette with complementary accent tones to bring warmth, flexibility, and a fresh energy across platforms—from uniforms to signage to digital use. The emblem format was a natural fit, reflecting the school’s values and long-standing presence, but multiple logo variations were created to ensure versatility.