French with Bethany embodies sophistication, professionalism, and educational value. It is essential to embody these core values in the brand identity and logo design. Bethany's fervent love for French and dedication to education is the driving force behind her business, leading to her inspiring tagline, "Language Learning for All Ages." Her goal for her business is to attract not just a younger audience, but people of all ages. The design and brand are inspired by Parisian influence and aim for a classic look to represent not only her profession, but also her personality when someone decides to use her services.