Sleek, professional and intentional are some of the characteristics represented in LC Interiors LLC's brand identity. The goal was to simplify her logo as well as set it apart from the competition. LC Interiors' mission statement is "creating pretty spaces for busy people". To accurately represent the professional and minimalistic tagline, I created a hand drawn script of the initials of LC Interiors paired with a serif font. The warm neutrals were inspired by interior being in the home creating that warmth that one should feel inside an inviting home.