Lions for Christ is a campus ministry that depends on a modern brand to attract the modern college student. This means an excellent brand identity, print & digital content to reflect the ministry’s values and culture. Their mission statement is, "We exist to help UAFS students discover what they are designed for". The lion was incorporated to represent the school they are reaching out to and create brand awareness with students that will automatically associate the lion to their school. Simple and clean designs with fresh colors capture the audience they are trying to reach. They have received an influx of people because of their social media platforms.