Lites Etc. wanted a total rebrand for their business! This business was established in 1998 in Fort Smith. Everyone knows about Lites Etc. on Highways 71. Based on that knowledge, I created a logo that not only incorporated the modern and professional design elements the new owners were looking for but I also decided to include a sun as a head nod to the old logo containing an ornate sun. By doing this it maintains some consistency and familiarity with the history of Lites Etc. while bringing a fresh look to the table!