Parkside Apartments was thoughtfully branded to reflect a natural aesthetic that aligns with its name and setting. The words “Simple,” “Modern,” and “Natural” served as guiding principles in shaping the visual identity. The logo features a minimalist tree paired with a clean sans-serif typeface—an intentional combination that symbolizes both the serenity of nature and the sophistication of modern living. A neutral color palette was chosen to maintain a sense of elegance and refinement while remaining warm, approachable, and inviting to a diverse range of future tenants. This timeless color scheme also ensures the brand feels cohesive across all touchpoints.