Location: Fort Smith, AR
Services: Brand Identity Package

Prime Services came to the table ready to evolve—expanding beyond their original niche to offer a broader range of services. As a veteran-owned company, we honored their roots with a color palette inspired by the American flag—but opted for bolder, brighter tones to reflect their energy, values, and distinct identity. Rather than relying on traditional patriotic visuals, the brand introduces a clean, four-point star—an abstract nod to the American flag and a subtle reference to the precision and clarity of their work, especially in pressure washing.